July 12 is it just pots and pans

Today I actually got to refresh my first solo merchandise display. With not exactly exciting target: pots and pans, especially frying pans had to be refreshed after experiencing a total loss caused by the customers - here is a question: how does a customer get into 10ft without a ladder? Answer: I would like to see it on a safety camera.

Joking aside, the 4-tier shelving at the pots and pans is officially planned so, that the first two rows display repetition of the item, third row should be interesting and appealing for the customer, making the customer to notice the item, and the fourth row is again repeating the item in bulk. Under the four tiers, the fifth shelf actually only displays one unit of the merchandise with a price tag and info, being the actual sample that the customer is invited to touch. When organization is correct, the item are then sold in bins or on pallets under this sample self.

Before: one item has been sold out completely on the frying pan section during the weekend and the existing rest of the display is also mixed up. Just to be sure, the location is pointed to me by another visual merchandiser at IKEA Espoo.

Before: one item has been sold out completely on the frying pan section during the weekend and the existing rest of the display is also mixed up. Just to be sure, the location is pointed to me by another visual merchandiser at IKEA Espoo.

After: new item is displayed, this time in a combo with greese spatter lid that happened to be newly available, so I had a chance to build repetition to the pattern using that. Interest is created to the setting with red rolled placemats filled with frying tool sets. To the middle of the long shelf on the right, I regrouped and cleaned the previous display and placed grilling tongs upright between the selves just to create some visual interest, pulling the customer closer.

Admittedly, I did not accurately follow the rule of IKEA with two identical top rows as I did place the red placemats with kitchen tools already on the second shelf as well, but I have seen this sometimes in other shelves and the curiosity to add color simply won.

Posted on July 12, 2017 .